|
AOL
Type: Directory
Paid-placement partners: N/A
Index partners: Google.
Estranged from: N/A
Notes: Fourth-largest search site as of March 2003 according to
Nielsen/NetRatings. |
Ask Jeeves
Type: Engine
Paid-placement partners: Google.
Index partners: N/A
Estranged from: N/A
Notes: Uses Teoma's sorting technology (teoma.com)
for its natural-language searches. |
|
Google
Type: Engine
Paid-placement partners: AOL, Ask Jeeves.
Index partner: AOL.
Estranged from: Yahoo.
Notes: Recently won a lawsuit filed by a company that claimed to
artificially push customers' listings to the first pages of Google's results
— and got irate when Google reworked its system to avoid such maneuvers.
|
Inktomi
Type: Engine provider.
Owned by: Yahoo.
Paid-placement partners: N/A.
Index partners:: Various, including HotBot, MSN, Excite, About.com,
LookSmart.
Estranged from: Various, including AOL.
Notes: The power behind HotBot, the non-paid section of Overture, and
many of the hot boom-era sites. Yahoo dumped Inktomi for Google in 2000,
then acquired Inktomi in late 2002. |
|
Overture
Type: Engine
Owned by: Yahoo.
Paid-placement partners: HotBot, MSN, Excite.
Index partners:: N/A
Estranged from: Lycos.
Notes: Recently acquired by Yahoo; Overture officials claim that the
courtship had been in progress for over a year. Previously known as GoTo.com.
Acquired AltaVista, and Fast Search & Transfer. |
Yahoo
Type: Directory.
Owns:: Inktomi, Overture, AltaVista, Fast.
Paid-placement partners: HotBot, MSN, Excite (via Overture).
Index partners:: HotBot, MSN, Excite (via Inktomi); AllTheWeb, Lycos
(via Fast, acquired in Overture purchase).
Estranged from: Google.
Notes: On a buying binge as they look to re-take the search lead. |
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