Search Engine Optimisation

Millions are spent every year on Internet advertising, and while there are various aspects to a successful web site, the often most overlooked but most effective means of online promotion is search engines, and search engine optimisation, also known as SEO is what we do best.

With millions, if not billions, of sites on the web, there is increasing potential to market your product or service on-line, but this potential cannot be taken advantage off if your site is not easily found by your potential customers.

Search engines categorise their results according to on-site criteria such as, (among other things), the visible text and design structure of your site along with off-site aspects such as link popularity. Properly applied to your website, SEO will ensure that your site is ranked as high in the index as possible.

The result - more visits to your site by your target audience and more sales of your product or service.

What is Search Engine Optimisation?

Search engine optimisation employs experience and technological expertise to improve a site's ranking within today’s popular search engines. This is achieved by utilising keywords relevant to the specific business to which the website refers; link building; redefining the navigation structure of a website where necessary; and submission to the top search engines and relevant directories and portals. With billions of sites on the web, there is increasing potential to market products or services online, but this potential cannot be taken advantage off if your site is not easily found by potential customers.

Surveys have shown that search engines are tops in driving visitors to websites, with as many as 75 percent of Internet users using a search engine to locate information. The same research showed that almost 80% of the users abandon their query if they don't find what they are looking for within the first three pages of results. It follows that your site must feature prominently within the search results of the major search engines in order to reap the potential rewards.

What We Do

Search engines are continually updating and refining the algorithms they use to rank sites so SEO is an ongoing process. What worked today, will not necessarily work tomorrow Search Maestros keeps abreast of the latest search engine developments and by constant "tweaking", ensures that your site remains at the top of the rankings.

Search Maestros will analyse your website and plan a search engine optimisation campaign based on the following crucial steps.

The 7 steps of search engine optimisation:

	Usability analysis.	[ more info ]
	Keyword research.	[ more info ]
	Website design.	[ more info ]
	Effective copywriting.	[ more info ]
	Submission to search engines.	[ more info ]
	Link popularity.	[ more info ]
	Online advertising.	[ more info ]