Link Popularity

Link popularity, one of the most important aspects of search engine promotion practices, refers to the quantity and quality of links on other websites that point to your site.

A Vital Process
All the top search engines take into account the number of links pointing towards a site as a measure of its popularity when calculating relevance - the more incoming links, the more popular the site must be. As far as the search engine is concerned, if a site is popular it must be relevant.

Links as Votes
Most search engines, especially Google consider inbound links as "votes" for your site. Think of a link from site A to site B as a vote for site B by site A. If site A is a well ranked, popular site on a related subject to site B, it will be given a higher "weight" by the search engine than would a link from a site devoted to an unrelated subject and with a low ranking.

Choose Appropriate Link Partners
Links to your site from other, highly ranked sites will contribute considerably to the ultimate ranking of your site on the search engines. Search Maestros will identify local and international websites and arrange reciprocal links that will be classified by the search engines as good "votes" for your business.