Search Marketing Agency

Full Service Search Engine Marketing
Search Maestros is a full service search marketing agency based in Cape Town, South Africa. Our years of experience, an ability to build long term relationships, intelligent implementation of cutting edge technology and innovative ideas mean lasting results and increased profits for our clients.

An ever increasing number of Internet users are using search engines to find what they are looking for. There are millions of sites competing for the attention of web users, over 8 billion on Google alone, which handles over 200 million searches every day. Without the correct search engine marketing strategy, there is a real danger that you may lose valuable traffic (and sales) to your competitors.

Convert Visitors Into Customers

The correct, ethical search marketing & promotion plan, combining professional copywriting, analysis of a website's usability and a thorough knowledge by the developer and the marketing team, of the product or service to be sold is critical if your business is to benefit from the possibilities offered by the Internet.

A Holistic Approach
Once interested visitors have been attracted to a website through intelligent search engine optimisation, other factors, including design and usability, come into play before these visitors can be converted into customers. Search Maestros is a full service company with more experience than any other South African search marketing agency when it comes to attracting quality website visitors and converting them into sales. Read more.

Pay Per Click vs Organic SEO

For quick results, pay per click advertising offers an effective way of bringing immediate traffic at a surprisingly affordable price. Search Maestros offers management of pay per click advertising by a qualified Google advertising professional.

Optimisation For Organic Rankings A top natural search engine listing is what most website owners strive for, and to be sure such a listing brings with it a huge competitive advantage.  Apart from the benefits of a top position on the search engines in terms of targeted visitor traffic, according to research, a well ranked site contributes significantly to the prestige of a particular brand. A top ranking on the search engines is not easily obtained, it requires that a lot of effort be applied in the optimisation (SEO) of the site. Without this effort, no matter how useful, the site will not be highly ranked by the search engines. Most search engines return the results of searches performed in batches of 10 per page. If a site is not featured on the first 2 or 3 pages of results your potential markets won't find you. Read more.

Pay Per Click Management While a top ranking in the natural search engine listings can take some time to achieve, pay per click is a most effective way of bringing immediate traffic at a surprisingly affordable price. Through the use of pay per click advertising, Search Maestros can ensure a top position on Google sponsored listings and a significant increase in qualified traffic to your site, comprising visitors who are actively searching for your product and are thus already potential customers. In pay per click, you only pay for people who actually visit your site. Rankings are calculated for keyword phrases based on the price that is being paid. Prices are on a cost per click basis and are determined via a bidding process, the highest bidder gets the #1 spot, the second highest gets #2 and so on. Read more.

Ethical Search Engine Marketing

Search engine marketing is what we do, we don't offer it as an "add on" service, we have been ensuring top search engine rankings through our search engine optimisation and website marketing programs since 1999. Search Maestros is one of the oldest search engine marketing agencies in South Africa and it remains the industry leader.

Full Service Website Management
Our team keeps up to date with the ever-changing methods used by search engines and directories and we optimise according to their rules. A wide range of search engine marketing services, combined with our expert management of pay per click advertising and usability analysis, guarantees your site an increased number of quality visitors and more importantly, increased sales. Read more.

Our Process

Search engines are continually updating and refining the algorithms they use to rank sites, so website marketing is an ongoing process. Search Maestros keeps abreast of the latest search engine developments, our web marketing process includes making constant adjustments to your site and building a collection of quality, relevant incoming links. Equally important is to ensure that the site is able to convert visitors into buying customers, by so doing we ensure that it remains in the rankings and brings a great return on investment.

The Search Maestros 7 Point Plan
We will analyse your website and plan a search engine marketing campaign based on these 7 crucial steps.

	Usability analysis	[ more info ]
	Keyword research	[ more info ]
	Search engine optimisation	[ more info ]
	Effective copywriting	[ more info ]
	Submission to search engines	[ more info ]
	Link popularity	[ more info ]
	Online advertising	[ more info ]